Mumbai, March 20th, 2025: Sekel Tech has launched an innovative
hyperlocal marketing solution, specifically designed to empower real estate
professionals with cutting-edge marketing tools. Aimed at addressing the
evolving needs of the real estate sector, the solution combines advanced data
analytics with automated marketing to enhance digital engagement and drive
sales.
The platform delivers real-time
insights that enable real estate businesses to enhance their marketing efforts
using digital strategies as homebuyers increasingly rely on smartphones to
search for properties, compare prices, and assess amenities. Sekel Tech offers
a comprehensive platform that combines data analytics with automated marketing
to help developers, brokers, and agents stay ahead of the curve.
To ensure the solutions enable
businesses deliver unmatched precision and efficiency, Sekel has integrated
AI-driven targeting with location-specific property listings and
proximity-based benefits, allowing marketers establish meaningful connections
with potential buyers at the most opportune moments. Further streamlining
outreach, the platform offers multi-channel capabilities, including direct posting
to Google My Business and the ability to manage paid ad campaigns across
platforms such as Google, Facebook, and Instagram—all from a single,
user-friendly dashboard.
Rakesh Raghuvanshi, Founder and CEO
of Sekel Tech, commented on the launch, saying, “Today’s real estate market is
rapidly evolving, and digital engagement has become a critical aspect of
business success. Our hyperlocal marketing solutions are designed to offer real
estate professionals the ability to connect with potential buyers in a
meaningful way, leveraging AI and automation to deliver personalised
experiences while maintaining the human touch. We are committed to helping our
clients navigate this transformation with confidence and efficiency.”
A core feature of the new solution is
its advanced automation, which ensures personalised buyer interactions powered by
AI-driven insights. The use of geo-fencing and real-time data analytics, helps Sekel
Tech’s platform ensure that property listings, pricing insights, and other
critical information are delivered directly to prospective buyers. The platform
offers the integration of Google Search, social media, WhatsApp, and SMS resulting
in streamlined customer engagement, instant delivery of property related information,
interactive maps, and organising virtual tours.
Sekel’s real estate solution also
features robust data security measures in compliance with the Digital Personal
Data Protection (DPDP) Act. Sekel Tech has partnered with industry-leading data
protection services to ensure that all consumer data is securely stored and
processed. Advanced encryption technologies and stringent compliance protocols
are integral to maintaining transparency and trust. As the real estate sector
continues to embrace digital transformation, Sekel Tech is committed to leading
the way by providing intelligent solutions that empower real estate marketers
to optimise their strategies, nurture leads effectively, and close deals
faster.
