From Rural Roots to Urban Routes: My Azli Fresh Unveils ‘Explore Bangalore’ Movement

  Explore Bangalore

 


Bengaluru: My Azli Fresh, a Bengaluru-based fresh fish and meat brand, has announced the launch of its pioneering ‘Work & Explore’ employment initiative, redefining the way migrant and entry-level workers experience urban employment. Under this model, employees will receive paid holidays, monthly exploration allowances, and dedicated guidance to pursue personal passions, skill development or entrepreneurial interests.

 This vision stems from the lived experience of the founder Mr.Jamanudeen P, who migrated from a rural village to Bengaluru with dreams of exploring the city’s potential. However, after establishing his physical storefront, he spent nearly two years without a single opportunity to see or understand the city beyond his workload. This personal journey revealed a hard truth without structured free time, workers remain confined to survival, never discovering the opportunities or aspirations a city can offer. The initiative is therefore designed to ensure that no worker remains trapped in routine without the chance to grow, learn, or dream.

 Thousands of young workers migrate to cities like Bengaluru every year, yet many spend years limited to repetitive work without exposure or self-development. By integrating exploration and learning into formal employment, My Azli Fresh seeks to make dignity, discovery, and personal growth essential components of urban workforce culture.

 “A company should not only create jobs; it should protect ambition,” said the founders of My Azli Fresh. “Workers come to cities with dreams, but many never get a chance to grow beyond survival. Through Work & Explore, we want every individual to experience the city, learn from it, and build their own future.”

 Rooted in Purpose: The My Azli Fresh Journey

Before unveiling this workforce initiative, My Azli Fresh established itself by addressing long-standing challenges in India’s fish and meat industry:

Freshness & Trust: Delivering only freshly cut after order products, eliminating frozen or pre-stored inventory.

Customization: Allowing customers to choose cut size and style, unique in the sector.

Reliable Delivery: Ensuring on-time express delivery for household needs.

This strong consumer foundation is now being extended to the very people who sustain the system, the workers.

 From Rural Beginnings to Urban Responsibility

 Founded by Jamanudeen P, who comes from a rural background, My Azli Fresh is guided by a lived understanding of migration, sacrifice and silent aspiration. The journey from village life to building a Bengaluru-based enterprise fuels a commitment to ensuring that professional employment includes personal enrichment and exploration.

 Expansion with Responsibility

My Azli Fresh is preparing for full operational coverage across Bengaluru, followed by expansion into major Tier-1 cities across India by year end, and strategic entry into GCC markets next year. The company aims to prove that modern enterprise can balance growth with human welfare.

 About My Azli Fresh

My Azli Fresh is a Bengaluru-based fresh fish and meat brand, known for its freshly-cut-after-order model, customer customization, and commitment to consumer trust. The company is now extending its mission from serving h